The Story of Ernest Borel

Founded in 1856 in Neuchâtel, Switzerland, Ernest Borel began as the inspired vision of Jules Borel, whose passion for fine timepieces shaped a brand that continues to embody the essence of Swiss watchmaking today. 

With nearly 170 years of heritage, Ernest Borel has evolved into a globally recognized brand, dedicated to timeless design, refined craftsmanship, and contemporary sophistication.  Throughout generations, the brand has remained true to its roots—crafting watches that reflect both tradition and a forward-looking spirit.

"Ernest Borel watches don’t just tell time—they honor it. Crafted for those who live fully, love deeply, and treasure the beauty in every moment. Each timepiece captures the elegance of time and life’s cherished moments with precision, quality, and enduring style."

Headquartered in Switzerland with a global presence, Ernest Borel operates offices and dedicated centers strategically located in key markets around the world, reinforcing its international reach and commitment to timeless excellence.

All watch movements, assembly, and quality control are conducted at our Swiss manufacturing facility, ensuring the reliable precision of Swiss Made craftsmanship.

From the heart of Switzerland to wrists around the world, we are united by a singular purpose: to celebrate your precious moments with the elegance of time through precision, quality, and enduring style.

Explore a broader selection of our products on our official website and locate your nearest authorized dealer for additional options.