The Story of Ernest Borel

Founded in 1856 in Neuchâtel, Switzerland, Ernest Borel was established by Jules Borel, a visionary driven by a deep passion for horology and a desire to create timepieces that would stand the test of time. His commitment to craftsmanship, elegance, and precision laid the foundation for a brand that would become a symbol of Swiss watchmaking excellence.

With nearly 170 years of heritage, Ernest Borel has evolved into a globally recognized brand, celebrated for blending timeless design with technical innovation. Throughout generations, the brand has remained true to its roots—crafting watches that reflect both tradition and a forward-looking spirit.

Today, Ernest Borel continues to inspire with timepieces that mark life’s most meaningful moments. From the heart of Switzerland to wrists around the world, we are united by a singular purpose: to celebrate your precious moments with the elegance of time through precision, quality, and enduring style.

“Ernest Borel watches are more than just timekeepers.
They embody the elegance of time, capturing life’s cherished moments with precision, quality, and enduring style.”

 

Headquartered in Switzerland with a global presence, Ernest Borel operates offices and dedicated centers strategically located in key markets around the world, reinforcing its international reach and commitment to timeless excellence.

All watch movements, assembly, and quality control are conducted at our Swiss manufacturing facility, ensuring the reliable precision of Swiss Made craftsmanship.

Explore a broader selection of our products on our official website and locate your nearest authorized dealer for additional options.